Brand construction is very important for the long lasting development and construction of competitive advantage of the school. Based on its own characteristics and resources, universities may adopt proper method, by referring to relevant enterprises' experience and failure lessons to conduct brand construction, so as to improve the satisfaction of all stakeholders, and sets up the characteristic brand, thus achieving long-term development.%品牌建设对于学校的长期持久的发展，以及打造长期有效的竞争优势，起着至关重要的作用。大学可以根据自身的特点和资源，采取恰当的方法，通过借鉴有关企业成功的经验和失败的教训，进行品牌建设，从而提高各方利益相关者的满意度，进而树立特色品牌，获得长期发展。
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