随着网络技术的应用，电子商务得以快速的发展，从而改变了人们的生活、工作和学习、合作和交流的环境。网络营销作为一种营销活动形式，在企业的营销战略中的作用逐渐明显。本文通过阐述网络营销的特点，分析网络营销沟通的技巧，同时提出相应的政策建议，进而为实施网络营销提供参考依据。%With the application of network technology, e-commerce gets rapid development, thus changing the way people's live, work and study, cooperation and exchange environment. Network marketing as a form of marketing activities, its role in enterprise marketing strategy became clear. This paper describes the characteristics of network marketing, analyzes communication technology of network marketing, and proposes policy recommendations, thus to provide a reference for the implementation of network marketing.
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