The marketing strategic positioning of the coal enterprises must take into account a variety of factors, like China's macro-socio-economic development situation, the industry environment and internal environment, to deeply analyze the changes characteristics of the target market, thereby selecting marketing strategy. This paper deeply analyzed the marketing status of coal enterprise, and proposed to seek a breakthrough and innovation from strengthening personnel management and improving the level of marketing management and guide the marketing strategic planning.% 煤炭企业的市场营销战略定位，必须综合考虑我国的宏观社会经济发展现状、行业环境和企业内部环境等多种因素来深入分析目标市场的变化特点，进而定位选择营销战略。文章深入剖析了煤炭企业营销现状，提出应该从加强人员管理、提高营销管理水平方面寻求突破和创新，为企业的营销战略规划指明方向。
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