McDonald's culture is sweeping the globe, McDonald's corporate mechanism has increasingly penetrated the mechanisms of social organization. This paper analyzes the McDonald's characterization in the process of popularization of higher education, to further explore the negative impact of McDonaldization of higher education, hoping to arouse the vigilance of the university staff and avoid trouble to China's colleges and universities work,open up a healthy growth path for the majority of students.% 麦当劳文化席卷全球，麦当劳企业机制日益渗透于社会的组织机制中。本文分析了高等教育大众化过程中的麦当劳化表征，包括它的含义及影响，对现代社会带来的进步意义，分析各种消极意义，进一步探讨了高等教育麦当劳化的负面影响，希望能引起高校工作者的警惕。避免它给我国高校工作带来这样或那样的麻烦，为广大学生的成长开辟一条健康的成长道路。
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