The development of internet of China is following America. Since 2010, China begins to operate business to team imitating American Groupon model. Because of covenant-lite, serious homogenization of industrial core value, and unabiding marketing effect, the prospect of most of business to team enterprise is grim, the industry faced with the recombination. Facing with the situation, it is necessary to research and discuss the marketing link of business to team.%中国互联网的发展走的是模仿美国之路.自2010年初美国Groupon团购模式在中国被成功复制后,Groupon模式的中国团购网站迅速出现.但是由于行业进入门槛过低、行业核心价值同质化严重、商家营销效果不能持久等不利因素,让绝大多数网络团购企业的发展前景黯淡,整个行业面临洗牌.面对这种局面,因此有必要对团购市场中的营销环节进行研究和探讨.
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