The paper studies the characteristics oi auto enterprise competitiveness under the new competitive environment, constructs the evaluatio index system of auto enterprise competitiveness based on cost driver theory, and analyzes the key index influencing the auto enterprise competitiveness r. Using AHP method through the questionnaire, so as to provide the guidance to improve auto enterprise competitiveness in China.%研究了新竞争环境下汽车企业竞争力的特点,构建了基于成本动因理论的汽车企业竞争力评价指标体系,通过设计调查问卷并应 AHP方法分析了影响汽车企业核心竞争力的关键因素,为提升我国汽车企业竞争力提供有益指导.
展开▼
