The brand construction is the emphasis of long-time development vocational and specialized colleges, and also the ways and means to accumulate high quality education resource. This article takes the Vocational and Specialized Colleges as research object, analyses the connotation of Vocational and Specialized Colleges brand, illuminates the necessary condition of Vocational and Specialized Colleges brand construction, and advances the ways and means of the brand construction in the end.%品牌建设是高职高专院校长期发展的重点,也是积累优质教育资源的重要方法和手段.文章以高职高专院校为研究对象,分析了高职高专院校品牌的内涵,说明了品牌建设的必要性,有针对性地提出了品牌建设的途径和方法.
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