随着科技日新月异的发展和网络等媒体各种技术的飞速发展,产生了全新的视觉体验.而且在当今瞬息万变的信息社会中,这些传媒的影响越来越重要,公司(企业)视觉传达设计便应运而生.视觉传达设计是通过视觉媒介表现并传达给观众的设计,起着沟通企业——商品——消费者桥梁的作用.企业形象是企业自身的一项重要无形资产,因为它代表着企业的信誉、产品质量、人员素质等.通过具体符号的视觉传达设计,直接进入人脑,留下对企业的视觉影像.塑造企业形象虽然不一定马上给企业带来经济效益,但它能创造良好的社会效益,获得社会的认同感、价值观,最终会收到由社会效益转化来的经济效益.%With the rapid changes in technology and network technology, the rapid development of various media, produces a new visual experience. And in today's rapidly changing information society, the influence of the media is more and more important, the company (corporate) visual communication design have come into being. Visual communication design conveys to the audiences' design through visual medium, and it plays the role of communicating corporation-goods- consumer. Corporate image is an important intangible asset of itself, because it represents the company's reputation, product quality, quality of personnel and so on. Through visual communication design of concrete symbols to directly enter into the human brain, Leaving the visual image for enterprises. Shaping the corporate image, while not necessarily bring immediate economic benefits to the enterprise, but it can create a good social benefits, access to social identity, values, and ultimately receive the economic benefits from the social transformation.
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