With the development of China's market economy, corporate image must be set through modem design. CI is a representative of the modern design features. It is prevailed in the 1990s, and now becomes doldrums. After China's accession to the .WTO, under the situation that China's enterprises want to create an international brand, may the CI be in a "hopeless situation" or be able to help enterprises, Taking the fundamental purpose of CI for example, this paper explores the possibility of the help of CI, at the same time, and expounds the impact of this business strategy and communication of culture.%随着中国市场经济的发展,企业形象必须通过现代设计树立,CI就是具有现代设计特征的代表.它于九十年代盛行开来,现在又萎靡不振了,在中国加入WTO,中国企业争创国际品牌的情况下,CI是“大势已去”还是能助企业一臂之力?本文以CI的根本目的为例探讨了这种借助的可能性,同时,就这种经营策略与传播文化所可能产生的影响予以了阐述.
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