This paper made investigation and study on Xi'an female college students' participation in sports consumption using the method of literature, questionnaire, mathematical statistics and other research methods, analysed their consumption motivation, consumer content and influence factors, and put forward the corresponding countermeasures, in order to promote the development of the female college students' sports consumption level.%本文运用文献资料法、问卷调查法、数理统计法等研究方法对西安市高校女大学生参与体育消费的现状进行了调查和研究,分析了西安市女大学生体育消费的动机、消费内容和影响因素,并提出了相应的对策,以促进女大学生体育消费水平的发展.
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