It plays a vital role for program packaging with innovative ideas in TV channels and its programs image, and it not only gives people the audio-visual experience with combination of music and picture, also makes the audience understand positioning of TV channels and the properties of program profoundly. In this paper, through the analysis of demonstrating creative form of local culture and the main components of the screen based on popular elements, the important significance of creative form in the channel packaging design was discussed.%一套创意新颖的栏目包装对电视频道及其节目形象起着至关重要的作用,它不仅能给人以音画结合的视听感受,同时能让受众群体更深刻的认识到电视频道的定位及栏目的性质.本文将通过对彰显本土文化的创意形式和以流行元素作为画面主要构成的创意形式进行分析,论述创意形式在频道包装设计中的重要意义.
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