With the rapid development of the industry e-commerce, traditional logistics enterprises suddenly have the enormous challenges and opportunities. Due to the logistics enterprises is difficult to meet the growing demand of online shopping in the infrastructure and the technical method. Logistics is an important part of the online shopping which is the fundamental guarantee carrying out online shopping. According to the deficiency of the traditional logistics enterprise the paper puts forward the strategic measures that traditional logistics enterprise adjusts and upgrades to meet the challenge.%随着网购行业的迅速发展给传统物流企业带来了巨大的挑战和契机,由于传统物流企业在基础设施、技术手段等方面难以满足网购日益增长的物流需求,物流是网上购物的重要组成部分,是开展网上购物的根本保证.本文针对传统物流企业的不足,有针对性的提出传统物流企业调整升级应对挑战的战略措施.
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