University students as a special group, their scientific consumption view and behaviors are not only related to their individual development and future life, but also have certain effect on all aspects of society.The main problems of university students at present are analyzed from consumer consciousness, consumptive level, consumer behaviors and consumer mindset, and the reasonable and scientific countermeasures are put forward so as to play a certain role for university students in the educational process of scientific and reasonable consumption view.%大学生作为一个特殊群体,其消费观念和消费行为不仅关系到其个体的成长及未来的生活,也对社会各方面产生一定的影响.从消费意识、消费水平、消费行为和消费心态几方面分析目前大学生消费现实中存在的主要问题,并且提出合理、科学的对策,以求在对大学生进行科学、合理的消费观念教育的过程中能够起到一定的作用.
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