The management of great customer can make the enterprise receive benefit. For this, this paper puts forward four strategies to determine the relationship management of great customer: 1. assigned specially; 2.the quality first; 3.the prestige guarantees; 4.the spirit serves, from management relation, economic efficiency, development space, and society influence etc..%针对大客户管理为企业经营获得好得益,从经营关系、经济效益、发展空间、社会影响等方面,提出确定大客户关系管理中的4点对策:①专人负责;②质量第一;③信誉保障;④精神服务.
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