English training institution brand competition is becoming increasingly fierce, most English training institutions compete through the development of several or more training service products. The sub-brand shaping of the English training organization is a systematic project. According to the sub-brand theory and combining with the current English training market situation, this essay proposes route choice for English training organization sub-brand shaping through three aspects of detail.%英语培训机构品牌竞争日趋激烈,大多数英语培训机构都通过发展几个或者更多培训服务产品来展开竞争.英语培训机构副品牌塑造是个系统工程.文章依据副品牌理论,结合当前英语培训市场现状,通过三个环节的详细阐述,为英语培训机构副品牌塑造提出了路径选择.
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