"SWOT Analysis" is a method that comprehensively considers the incernal factors and external factors, applies the system thinking to evaluate the enterprise making enterprise stralegic plan more scientific. By the SWOT comparative analysis of the auto finance companies and commercial banks in automobile consumption market, the paper summed up their strengths, weaknesses, opportunities and threats, and pointed out the complementary advantages under the cooperation between auto finance companies and commercial banks. which provided theoretical reference for their cooperation in automobile consumption credit market.%"SWOT分析法"是一种综合考虑企业内部因素与外部因素,用系统的思想,对企业进行评价,使得制定企业战略计划更加具有科学性的方法.通过对汽车金融公司与商业银行在汽车消费市场上的SWOT对比分析,总结出汽车金融公司与商业银行各有的优势、劣势、机会和威胁,提出了汽车金融公司与商业银行合作下的互补性优势,为汽车消费信贷市场中汽车金融公司与商业银行的合作提供了理论上的借鉴.
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