工程机械营销技术课程以职业能力为目标,以实用为原则,以技能培养为主.采用教、学、做合一的教学模式,以案例、任务、项目教学为主,突出高职特色,重点强化工程机械技术营销、技术服务等实践技能和职业能力的培养,对探索职业课程教学方法与改革有重要意义.%Engineering machinery marketing technology courses take vocational skills as the goal, utility as the principle, and mainly focus on skills training. Use teaching, learning and doing as the teaching mode, it mainly focuses on the case, the task, project teaching, highlighting the characteristics of higher vocational education. Focusing on strengthening engineering machinery technology marketing, technical service and other practical skills and professional skills, it has an important significance to exploring the teaching methods and reform of vocational courses.
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