The design of the product planning process is shoe products with the first step in the process of production, Is also the key link of the implementation of the follow-up work have the effect of direction and guidance. From the enterprise development and product positioning, market research and information on popular information collection, product planning program to properly grasp the enterprise development strategy plan, thus sorting out in accordance with the needs of the development of shoe industry increasingly fierce competition, the shoe products in line with market demand.%产品企划方案流程是鞋靴产品设计与生产过程中的首要环节，也是关键环节，对后续工作的实施起到方向性和指导性的作用。从企业的发展与产品品牌定位、市场调研与流行资讯信息收集、产品企划方案等方面来正确掌握企业发展战略计划，从而整理分析出符合鞋靴行业日趋激烈的发展竞争的需要，符合市场需求的鞋靴产品。
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