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The Promotion Strategy of Green Construction Materials: A Path Analysis Approach

机译：绿色建筑材料的推广策略：路径分析法

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摘要

As one of the major materials used in construction, cement can be very resource-consuming and polluting to produce and use. Compared with traditional cement processing methods, dry-mix mortar is more environmentally friendly by reducing waste production or carbon emissions. Despite the continuous development and promotion of green construction materials, only a few of them are accepted or widely used in the market. In addition, the majority of existing research on green construction materials focuses more on their physical or chemical characteristics than on their promotion. Without effective promotion, their benefits cannot be fully appreciated and realized. Therefore, this study is conducted to explore the promotion of dry-mix mortars, one of the green materials. This study uses both qualitative and quantitative methods. First, through a case study, the potential of reducing carbon emission is verified. Then a path analysis is conducted to verify the validity and predictability of the samples based on the technology acceptance model (TAM) in this study. According to the findings of this research, to ensure better promotion results and wider application of dry-mix mortar, it is suggested that more systematic efforts be invested in promoting the usefulness and benefits of dry-mix mortar. The model developed in this study can provide helpful references for future research and promotion of other green materials.
机译：作为建筑中使用的主要材料之一，水泥可能会消耗大量资源并污染生产和使用。与传统的水泥加工方法相比，干混砂浆通过减少废物产生或碳排放量而更加环保。尽管绿色建筑材料的不断发展和推广，但只有少数几种被市场接受或广泛使用。此外，现有的大多数绿色建筑材料研究更多地关注其物理或化学特性，而不是其推广。没有有效的宣传，他们的利益就无法得到充分的认识和实现。因此，进行本研究以探索促进绿色材料之一的干混砂浆的推广。本研究使用定性和定量方法。首先，通过案例研究，验证了减少碳排放的潜力。然后根据本研究中的技术接受模型（TAM）进行路径分析，以验证样品的有效性和可预测性。根据这项研究的结果，为确保更好的推广效果和干混砂浆的广泛应用，建议在提高干混砂浆的效用和效益方面进行更多系统的努力。本研究开发的模型可以为将来其他绿色材料的研究和推广提供有益的参考。

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