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首页> 美国卫生研究院文献>Proceedings of the National Academy of Sciences of the United States of America >Investors prefer entrepreneurial ventures pitched by attractive men
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Investors prefer entrepreneurial ventures pitched by attractive men

机译：投资者更喜欢吸引男人的创业

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摘要

Entrepreneurship is a central path to job creation, economic growth, and prosperity. In the earliest stages of start-up business creation, the matching of entrepreneurial ventures to investors is critically important. The entrepreneur’s business proposition and previous experience are regarded as the main criteria for investment decisions. Our research, however, documents other critical criteria that investors use to make these decisions: the gender and physical attractiveness of the entrepreneurs themselves. Across a field setting (three entrepreneurial pitch competitions in the United States) and two experiments, we identify a profound and consistent gender gap in entrepreneur persuasiveness. Investors prefer pitches presented by male entrepreneurs compared with pitches made by female entrepreneurs, even when the content of the pitch is the same. This effect is moderated by male physical attractiveness: attractive males were particularly persuasive, whereas physical attractiveness did not matter among female entrepreneurs.
机译：创业精神是创造就业，经济增长和繁荣的主要途径。在创业初期，将创业企业与投资者相匹配至关重要。企业家的业务主张和先前的经验被视为投资决策的主要标准。但是，我们的研究记录了投资者用来做出这些决定的其他关键标准：企业家本身的性别和身体吸引力。在一个现场环境中（在美国进行了三场创业竞赛）和两个实验，我们发现了企业家说服力方面存在着深刻而一致的性别差距。相比于女性企业家提出的提议，投资者更喜欢男性企业家提出的提议，即使这些提议的内容相同。男性的身体吸引力减轻了这种影响：有吸引力的男性尤其具有说服力，而女性企业家之间的身体吸引力并不重要。

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