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Tobacco in the news: an analysis of newspaper coverage of tobacco issues in Australia 2001

机译：新闻中的烟草：2001年澳大利亚报纸对烟草问题的报道分析

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>Objective: To assess the extent and nature of newspaper coverage of tobacco related issues in Australia in 2001. >Design: Content analysis of newspaper articles. >Subjects: All articles (n=1188) at least seven lines long and containing at least one paragraph focused on tobacco in all major Australian national and State capital city newspapers (n=12) in 2001. >Main outcome measures: Number of articles, month of publication, State in which newspaper published, prominence of article, type of article, article theme, and slant of article relative to tobacco control objectives. >Results: The number of tobacco articles varied considerably in different months over the course of the year, from a low of 51 in December to a peak of 180 in May. The most frequent theme was secondhand smoke issues (30% of articles), with the second most dominant theme related to education, prevention, and cessation programmes and services (20%). Events that were covered were predominantly positive for tobacco control: 62% of articles were related to events that were positive, compared with 21% that were negative for tobacco control objectives. Excluding news articles, the opinions expressed by the authors of articles were also mainly positive (61%) rather than negative (22%) for tobacco control objectives. The amount of coverage of and population exposure to tobacco focused articles showed considerable variation across different Australian States, with Victoria having the highest frequency and rate of articles and the most media impressions per capita throughout 2001. >Conclusions: Coverage of events and opinions related to tobacco in Australian newspapers in 2001 was generally positive for tobacco control objectives. Given that over 2 million individuals (out of a population of 19 million) were potentially exposed to tobacco related newspaper articles per day in Australia, this represents good news for tobacco control advocates. The variation in news coverage in different States and at different times in the year, however, illustrates how a combination of local events and advocacy efforts may at times combine to make tobacco more newsworthy. Understanding which tobacco issues are most likely to be covered and the nature of the coverage about them provides valuable feedback for tobacco control advocates and is a useful gauge of actual events as well as the tobacco related agendas promoted by the press.
机译：>目的：：评估2001年澳大利亚报纸对烟草相关问题的报道程度和性质。>设计：报纸文章的内容分析。 >主题： 2001年，所有澳大利亚主要国家和州首府城市报纸（n = 12）中，所有文章（n = 1188）长至少七行，并且至少包含一个段落，重点关注烟草。 >主要成果指标：文章数量，出版月份，报纸发表州，文章突出程度，文章类型，文章主题以及与烟草控制目标有关的文章倾向。 >结果：一年中不同月份的烟草制品数量差异很大，从12月的低点51到5月的高峰180。最常见的主题是二手烟问题（占文章的30％），第二主要主题是教育，预防和戒烟计划和服务（占20％）。涉及的事件主要对烟草控制呈阳性：62％的文章与阳性事件有关，而对烟草控制目标呈阴性的占21％。除新闻报道外，文章作者对烟草控制目标的看法也主要是正面的（61％）而不是负面的（22％）。在整个澳大利亚不同州，以烟草为重点的文章的覆盖面和人口接触情况均显示出很大差异，其中维多利亚州在2001年期间的文章出现频率和比率最高，人均媒体印象最多。>结论：覆盖率2001年，澳大利亚报纸上与烟草有关的事件和意见的总体上对烟草控制目标是积极的。考虑到澳大利亚每天有超过200万人（总人口1900万人）可能接触与烟草相关的报纸文章，这对控烟倡导者来说是个好消息。但是，一年中不同州和不同时间新闻报道的差异说明，地方事件和倡导工作的结合有时可能如何结合起来使烟草更具新闻价值。了解哪些烟草问题最有可能被报道及其覆盖范围的性质为控烟倡导者提供了宝贵的反馈意见，并且是衡量实际事件以及新闻界推动的与烟草有关的议程的有用指标。

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