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What influences Latino grocery shopping behavior? Perspectives on the small food store environment from managers and employees in San Diego California

机译:什么影响拉丁裔杂货店的购物行为?加利福尼亚圣地亚哥的管理人员和员工对小型食品商店环境的看法

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摘要

To inform the design of a multilevel in-store intervention, this qualitative study utilized in-depth semistructured interviews with 28 managers and 10 employees of small-to-medium-sized Latino food stores (tiendas) in San Diego, California, to identify factors within the tienda that may influence Latino customers’ grocery-shopping experiences and behaviors. Qualitative data analysis, guided by grounded theory, was performed using open coding. Results suggest that future interventions should focus on the physical (i.e., built structures) and social (i.e., economic and socio-cultural) dimensions of store environments, including areas where the two dimensions interact, to promote the purchase of healthy food among customers.
机译:为了指导多层次店内干预的设计,该定性研究采用了对加利福尼亚圣地亚哥中小型拉丁裔食品店(tiendas)的28位经理和10名员工的深入半结构化访谈,以找出因素可能会影响拉丁裔顾客的杂货店购物体验和行为。使用扎实的理论指导进行定性数据分析。结果表明,未来的干预措施应侧重于商店环境的物理(即建筑结构)和社会(即经济和社会文化)维度,包括这两个维度相互作用的区域,以促进顾客购买健康食品。

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