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首页> 美国卫生研究院文献>International Journal of Environmental Research and Public Health >Exploring the Effect of Market Conditions on Price Premiums in the Online Health Community
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Exploring the Effect of Market Conditions on Price Premiums in the Online Health Community

机译：探索市场状况对在线健康社区中价格溢价的影响

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摘要

Online health communities allow doctors to fully use existing medical resources to serve remote patients. They broaden and diversify avenues of interaction between doctors and patients using Internet technology, which have built an online medical consultation market. In this study, the theory of supply and demand was adopted to explore how market conditions of online doctor resources impact price premiums of doctors’ online service. Then, we investigated the effect of the stigmatized diseases. We used resource supply and resource concentration to characterize the market conditions of online doctor resources and a dummy variable to categorize whether the disease is stigmatized or ordinary. After an empirical study of the dataset (including 68,945 doctors), the results indicate that: (1) the supply of online doctor resources has a significant and negative influence on price premiums; (2) compared with ordinary diseases, doctors treating stigmatized diseases can charge higher price premiums; (3) stigmatized diseases positively moderate the relationship between resource supply and price premiums; and (4) the concentration of online doctor resources has no significant influence on price premiums. Our research demonstrates that both the market conditions of online doctor resources and stigmatized diseases can impact price premiums in the online medical consultation market. The findings provide some new and insightful implications for theory and practice.
机译：在线医疗社区允许医生充分利用现有的医疗资源为偏远地区的患者提供服务。他们利用互联网技术拓宽了医生与患者之间互动的渠道，从而建立了在线医疗咨询市场。在这项研究中，采用供需理论来探讨在线医生资源的市场状况如何影响医生在线服务的价格溢价。然后，我们调查了被污名化疾病的影响。我们使用资源供应和资源集中度来表征在线医生资源的市场状况，并使用虚拟变量对疾病是被污名化还是普通化进行分类。经过对数据集（包括68,945位医生）的实证研究，结果表明：（1）在线医生资源的供应对价格溢价具有显着的负面影响； （2）与普通疾病相比，治疗被污名化疾病的医生可以收取更高的价格溢价； （3）被污名化的疾病积极地调节了资源供给与价格溢价之间的关系； （4）在线医生资源的集中度对价格溢价没有重大影响。我们的研究表明，在线医生资源的市场条件和污名化的疾病都可能影响在线医疗咨询市场的价格溢价。这些发现为理论和实践提供了一些新的见解。

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