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Audience readings of media messages about MRSA

机译:观众阅读有关MRSA的媒体消息

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摘要

This paper explores whether, and to what extent, national newspaper messages tally with public perceptions about meticillin-resistant (MRSA). It compares research on media messages about MRSA with interview data gathered from a demographically diverse sample of 60 people interviewed from the Greater London area. Across the interview sample there was a shared consensus that most people associated MRSA not with the history of antibiotic use, but with dirty and poorly managed hospitals. Some media messages, such as blaming MRSA on the alleged ‘management culture’ of the NHS, seemed to capture the , whereas others, in particular the ‘celebrity victims’ of MRSA, did not seem to resonate with the audience. This study also found that ideas based on scientific understandings about germ theory and the immune system were held alongside folklore such as miasmic theory. The comparison of media and mind thus points to the existence of pre-scientific understandings of germs, contagion and blame in parallel with the biomedical story in the minds of the public. The findings contribute to our understanding of the public and patients' views of this infection.
机译:本文探讨了全国性报纸消息是否以及在多大程度上符合公众对耐甲氧西林(MRSA)的看法。它将有关MRSA的媒体消息的研究与从大伦敦地区60个人的人口统计学样本中收集的采访数据进行了比较。在整个访谈样本中,大家达成共识,即大多数人将MRSA与使用抗生素的历史无关,而与肮脏且管理不善的医院相关。一些媒体消息,例如将MRSA归咎于NHS所谓的“管理文化”,似乎吸引了人们的注意,而另一些消息,尤其是MRSA的“名人受害者”,似乎并未引起观众共鸣。这项研究还发现,基于对细菌理论和免疫系统的科学理解的观点与民间传说(如弥散论)并存。因此,媒体与思想的比较指出,在公众心目中,与生物医学的故事同时存在着对细菌,传染和责备的科学前认识。这些发现有助于我们了解公众和患者对这种感染的看法。

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