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Dataset on the relationship between consumer satisfaction brand attitude brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco

机译：DataSet关于消费者满意度品牌态度品牌偏好和购买意图的关系：Laayoune-Sakia El Hamra Region在摩洛哥的案例

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摘要

This data article focuses on the relationship between consumer satisfaction, brand attitude, brand preference, and purchase intentions. The data was collected from dairy products consumers within the Laayoune-Sakia El Hamra region in Morocco. The research data are collected via an on a self-administered online questionnaire, from a sample of 195 Moroccan consumers of dairy products (Sakia brand). The data were analysed using a structural equation modeling method under the Partial Least Squares approach (PLS-SEM). Data analysis was performed using SmartPLS 3 software.

机译：本数据文章侧重于消费者满意度，品牌态度，品牌偏好和购买意图之间的关系。这些数据是从摩洛哥的Laayoun-Sakia El Hamra地区的乳制品消费者收集。研究数据是通过自我管理的在线问卷收集的，从195个摩洛哥乳制品消费者（Sakia品牌）的样本。使用局部最小二乘法（PLS-SEM）下的结构方程建模方法进行分析数据。使用SmartPLS 3软件进行数据分析。

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期刊名称 Data in Brief
作者
Omar Boubker; Khadija Douayri;
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年(卷),期 2020(32),-1
年度 2020
页码 -1
总页数 7
原文格式 PDF
正文语种
中图分类
关键词
Relationship marketing; Brand preference; Brand attitude; Consumer satisfaction; Purchase intention; PLS-SEM approach;

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Dataset on the relationship between consumer satisfaction brand attitude brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco

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