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首页> 美国卫生研究院文献>International Journal of Environmental Research and Public Health >Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products
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Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products

机译：消费者意图采用区块链食品可追溯性技术对有机食品

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摘要

Establishing a blockchain food traceability system (BFTS) is increasingly important and urgent to resolve the contradiction between consumers’ intention regarding safe food selections and the spread of polluted foods. Using the advantages of blockchain, such as immutability, decentralization, openness, and anonymity, we can build trusted food traceability systems based on these important characteristics. With reliable information, traceability from production to sales can effectively improve food safety. In this research, multiple models, namely, the information success model (ISS) and the Theory of Planned Behavior (TPB) are formed into a conceptual integrated framework to study the intentions’ influenced factors of BFTS technology for Chinese consumers to help ensure food safety and the quality of Chinese organic food products. A face-to-face questionnaire survey with 300 valid responses was analyzed by Partial Least Square from the Chinese consumers focusing on the organic food products. This study found that the attitude and perceived behavioral control qualities significantly and positively affect the usage intention in adopting BFTS, while the subjective norms are positively but not significantly correlation with the usage intention in using BFTS. The above results will inform suggestions for productors and academics along with implications to promote BFTS’ usage intention.
机译：建立区块链粮食可追溯性系统（BFTS）越来越重要，迫切地解决消费者对安全食品选择的意图和污染食品的传播之间的矛盾。利用区块链的优点，如不可动态，分散，开放性和匿名性，我们可以基于这些重要特征构建可信的食物可追溯性系统。通过可靠的信息，从生产到销售的可追溯性都可以有效提高食品安全。在这项研究中，多种模型，即信息成功模型（ISS）和计划行为（TPB）的理论形成为概念综合框架，以研究中国消费者为食品安全的BFTS技术的意图影响意图。和中国有机食品的质量。通过专注于有机食品的中国消费者的部分最小二乘，分析了具有300个有效反应的面对面问卷调查。本研究发现，态度和感知行为控制质量显着且积极地影响采用BFT的使用意图，而主观规范是正面的，但与使用BFT的使用意图没有显着相关。以上结果将向生产者和学者提供建议，并促进促进BFTS使用意图。

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