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The Development Strategy of Home-Based Exercise in China Based on the SWOT-AHP Model

机译:基于SWOT-AHP模型的中国锻炼发展战略

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摘要

In view of the increasing importance of sports to people and the impact of COVID-19 on people’s lives, home-based exercise has become a popular choice for people to keep fit due to its unique advantages and its popularity is expected to keep growing in the future. Therefore, it is necessary to determine the development direction of home-based exercise and put in the corresponding efforts. However, there is currently a lack of research on all aspects of home-based exercise. The purpose of this research was to investigate the effective sustainable development strategy of home-based exercise in China through a SWOT (Strengths, Weaknesses, Opportunities and Threats) and AHP (Analytic Hierarchy Process) hybrid model. Thirteen factors corresponding to the SWOT analysis were identified through a literature review and expert opinions. The results show that in China the advantages and potential outweigh the weaknesses and threats of home-based exercise. Home-based exercise should grasp the external development opportunities and choose the SO development strategic type that combines internal strengths and external opportunities. As the core for the development of home-based exercise, this strategy should be given priority. To sum up, home-based exercise is believed to have a bright future.
机译:鉴于体育对人们的重要性以及Covid-19对人们生活的影响,由于其独特的优势,家庭的运动已成为人们保持健康的热门选择,并且预计其受欢迎程度将继续发展未来。因此,有必要确定基于家庭运动的发展方向,并以相应的努力。但是,目前缺乏关于家庭运动的各个方面的研究。本研究的目的是通过SWOT(优势,劣势,机会和威胁)和AHP(分析等级过程)混合模型来研究中国的有效可持续发展战略。通过文献审查和专家意见确定了对对应的十三种因素。结果表明,在中国的优势和潜力超过了家庭运动的弱点和威胁。基于家庭的练习应掌握外部开发机会,并选择所以实现内部优势和外部机会的发展战略类型。作为核心为家庭练习的发展,应优先考虑这种策略。总而言之,据信,以家庭为基础的练习具有光明的未来。

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