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首页> 美国卫生研究院文献>International Journal of Environmental Research and Public Health >How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak
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How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak

机译：如何在无人机食品送货服务领域形成行为意图：Covid-19爆发的调节作用

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This study was designed to identify the significance of drone food delivery services using the moderating role of the outbreak of COVID-19. More specifically, this study proposed that there is a positive relationship between the overall image and the desire. Additionally, it was hypothesized that the desire helps to enhance two types of behavioral intentions, which included word-of-mouth intentions and the willingness to pay more. Lastly, the moderating role of the outbreak of COVID-19 was proposed during this process. Six hypotheses were tested that used 335 samples before the outbreak of COVID-19, and 343 samples were used after the outbreak of COVID-19 in South Korea. The data analysis results indicated that the overall image has a positive influence on the desire, which in turn positively affects the word-of-mouth intentions and the willingness to pay more. Furthermore, this study identified the important moderating role of the outbreak of COVID-19 in the relationship between the desire and the word-of-mouth intentions.
机译：本研究旨在使用Covid-19爆发的调节作用来确定无人机食品送货服务的重要性。更具体地，本研究提出了整体图像与欲望之间存在正相关关系。此外，假设欲望有助于增强两种类型的行为意图，其中包括口碑意图和愿意支付更多费用。最后，在此过程中提出了Covid-19爆发的调节作用。测试了六个假设，在Covid-19爆发之前使用了335个样品，并在韩国的Covid-19爆发后使用了343个样品。数据分析结果表明，整体形象对欲望具有积极影响，这反过来呈积极影响口碑意图和支付更多的意愿。此外，本研究确定了Covid-19在欲望与口碑意图之间的关系中的重要调节作用。

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