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E‐cigarettes vaping and performativity in the context of tobacco denormalisation

机译：烟草非正常化情况下的电子烟电子烟和性能

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E‐cigarettes are devices through which a nicotine solution is ‘vapourised’ and inhaled by the user. Unlike cigarettes, the process involves no tobacco combustion. However, the inhalation and exhalation of vapour is reminiscent of smoking and there is debate about the possible harms and benefits of e‐cigarette use, including the ‘renormalisation’ of smoking. Despite these debates, there has been little exploration into the embodied and semiotic similarities between smoking and vaping. This paper views the practices of vaping and smoking through the lens of performativity that is, the accumulation of meaning associated with the habits over time and space. Through in‐depth interviews, we explore how young adults from primarily disadvantaged areas in Scotland, understand the similarity in practices between smoking and vaping. Participants talked about financial barriers to using different types of e‐cigarettes, and how their use reflected their views on smoking cessation. They also discussed the embodied similarities between smoking and vaping, with divergent opinions on whether this continuance of habit was beneficial or not, revealing still developing and ambiguous norms around performativity. The norms of vaping were also frequently discussed, with participants’ experiences and views reflecting the contested position of vaping in an environment where cigarette smoking is denormalised.
机译：电子烟是尼古丁溶液被“蒸发”并被用户吸入的设备。与香烟不同，该过程不涉及烟草燃烧。然而，蒸气的吸入和呼出让人想起吸烟，关于使用电子烟可能带来的危害和益处，包括吸烟的“正常化”，存在着争论。尽管有这些争论，但对于吸烟和吸烟之间的内在和符号上的相似性却鲜有探索。本文通过性能的视角，即随着时间和空间的习惯而积累的意义，来观察吸烟和吸烟的习惯。通过深入的访谈，我们探索了来自苏格兰主要贫困地区的年轻人如何理解吸烟和吸烟之间的相似之处。与会者讨论了使用不同类型电子烟的经济障碍，以及如何使用电子烟反映了他们对戒烟的看法。他们还讨论了吸烟与吸烟之间的内在相似性，就习惯的持续性是否有益还存在分歧，并揭示了围绕表演性仍在发展和模棱两可的规范。还经常讨论电子烟的规范，参与者的经验和观点反映了在吸烟非正常化的环境中电子烟的竞争地位。

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