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Bridging the Gap

机译：缩小差距

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摘要

Imagine if you will Brand X, who has just landed the opportunity to compete for a new program at Big-Box retailer, rolling out to 2,000 stores in summer 2004. Designer Y, who works for Brand X, has been given one week to come up with a fully coordinated line to present to Big-Box, which includes solids and printed separates that will all match. Big-Box has indicated that they want fun, bright, "citrus" colors for the season. If the program is approved, Brand X will have only a few short weeks to manufacture and ship the products in time for the early summer 2004 delivery. This presents a dilemma for Designer Y. Coming up with a great color palette is no problem. "We've been there, done that. In fact, three seasons ago we had the most fantastic range of citrus. It was very well received," quotes Designer Y. But she also remembers the trouble they had getting some of the colors to match on various fabrics from various mills throughout the world. A couple of the core colors just couldn't be matched and they had to go back to the drawing board and choose new colors. They were late on deliveries and had to suffer charge-backs as a result.
机译：试想一下，如果您愿意，刚刚获得机会在Big-Box零售商中竞争新计划的Brand X，将在2004年夏季推出2,000家商店。为Brand X工作的设计师Y的工作时间为一周并带有一条完全协调的线以呈现给Big-Box，其中包括所有将匹配的实体和印刷的分隔线。 Big-Box已表明他们希望在本季中获得有趣，鲜艳的“柑橘”色。如果该计划获得批准，那么X品牌将只有短短几周的时间来制造和运输产品，并于2004年初夏交付。这给设计师Y带来了困境。想出一个不错的调色板是没有问题的。设计师Y表示：“我们去过那里，确实做到了。事实上，三个季节之前，我们拥有种类最丰富的柑橘类。非常受欢迎。”但她还记得他们将一些颜色用于可与世界各地不同工厂的各种面料搭配使用。几个核心颜色根本无法匹配，因此必须回到绘图板上并选择新颜色。他们交货迟到，结果不得不退单。

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