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Transforming Mental Models on Emerging Markets

机译:在新兴市场上转变思维模式

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摘要

Economic growth in the Western world increasingly depends on meaningful engagement with emerging markets, such as Brazil. China, India, South Africa, and Turkey. Business schools are responding in their research and curriculums with increased attention to these markets. However, to understand and leverage these opportunities for teaching and learning, it is apparent that students and executives require a major transformation of their mental models, not simply incremental adjustments or extensions. Institutional economics can help prospective and established managers recognize the role of formal and informal institutions and enable them to work around the "institutional voids" in emerging markets (Khanna & Palepu, 2010). We draw on this framework to identify critical shifts in mental models required for managing effectively in emerging markets and suggest core elements of the management learning process required to accomplish such a change.
机译:西方世界的经济增长越来越依赖与巴西等新兴市场的有意义互动。中国,印度,南非和土耳其。商学院在他们的研究和课程中做出了回应,越来越关注这些市场。但是,为了理解和利用这些机会进行教学,很明显,学生和管理人员需要对他们的思维模式进行重大转变,而不仅仅是逐步的调整或扩展。制度经济学可以帮助准管理人员和既定管理人员认识到正规和非正式机构的作用,并使他们能够解决新兴市场中的“制度空白”(Khanna&Palepu,2010)。我们利用此框架来识别在新兴市场有效管理所需的思维模式的重大转变,并提出实现这种转变所需的管理学习过程的核心要素。

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