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首页> 外文期刊>Academy of management learning & education >THE FUTURE ROLE OF THE BUSINESS SCHOOL: A VALUE COCREATION PERSPECTIVE
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THE FUTURE ROLE OF THE BUSINESS SCHOOL: A VALUE COCREATION PERSPECTIVE

机译：未来商学院的作用：一个价值cocreateation观点

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Exploring value co-creation resonates with the ongoing debate concerning how business schools create value for their stakeholders. We suggest that the service-dominant logic (SDL) allows us to shed light on these concerns and advance this debate. In SDL, value creation is an emergent process, and co-production, co-creation and value-in-use are central dimensions in this process. This focus on process represents a departure from the traditional business schools' position, which conceptualizes value as an output. Some schools have begun to embrace process through collaborative engagement such as engaged scholarship, service-learning or the public value model. however, SDL allows us to demonstrate that these approaches tend to focus on co-production and miss opportunities to extend value creation activities by engaging with a more diverse set of stakeholders as part of the value creation process. We contend that business schools' strategies need to shift towards developing more direct and intense interaction with their stakeholders. In so doing, they can help support, create and maintain unique value in use for these stakeholders on an ongoing basis.
机译：探索价值共同创造与正在进行的辩论有关商业学校如何为其利益相关者创造价值的争论。我们建议服务主导逻辑（SDL）允许我们阐明这些问题并推进这一辩论。在SDL中，价值创建是一种紧急过程，共同生产，共同创建和使用价值是该过程中的中心尺寸。这种对过程的关注代表了传统商学院的境地，将价值概念化为产出。一些学校已经开始通过合作参与来拥抱过程，例如参与奖学金，服务 - 学习或公共值模型。然而，SDL允许我们证明这些方法倾向于关注共同生产和错过机会，以通过与更多样化的利益相关者作为价值创造过程的一部分来实现延长价值创造活动。我们争辩，商学院的战略需要转向发展更直接和强烈的利益攸关方的互动。在这样做时，他们可以在持续的基础上帮助支持，创造和维护这些利益相关者的独特价值。

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