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首页> 外文期刊>The Academy of Management Perspectives >ENHANCING THE CONCEPT OF CORPORATE DIPLOMACY: ENCOMPASSING POLITICAL CORPORATE SOCIAL RESPONSIBILITY, INTERNATIONAL RELATIONS, AND PEACE THROUGH COMMERCE
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ENHANCING THE CONCEPT OF CORPORATE DIPLOMACY: ENCOMPASSING POLITICAL CORPORATE SOCIAL RESPONSIBILITY, INTERNATIONAL RELATIONS, AND PEACE THROUGH COMMERCE

机译：加强公司外交的概念：包括政治公司的社会责任，国际关系和通过商业实现和平

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摘要

Corporate diplomacy is an emerging concept within the management literature. It describes corporate conduct in the international arena, particularly in challenging political and social environments. Management scholarship and practitioner literature have focused on the communication processes and instrumental benefits associated with corporate diplomacy, exploring and explaining how managers negotiate stakeholder relationships to achieve a firm's profit-oriented goals. We enrich the current understanding of corporate diplomacy by viewing it as an umbrella concept that encompasses scholarship from political corporate social responsibility, international relations, diplomacy, and peace studies. We also suggest that corporate diplomacy includes the political role that multinational enterprises play in addressing social issues and governance gaps affecting less developed and potentially conflict-prone host countries where they operate. Based on this approach, the concept of corporate diplomacy builds on the premise that multinationals have an expanded role and responsibilities in terms of global governance and that the practice of corporate diplomacy can play a role in resolving social or political conflicts, leading to wider societal benefits beyond corporate profits. To illustrate our concept of corporate diplomacy, we focus on the governance gaps addressed in the literature on peace through commerce, discussing instances where firms implement corporate diplomacy through peacemaking or peacebuilding to accomplish both private and public goals in conflict-prone regions. We conclude with the practical implications of corporate diplomacy as well as suggestions for research to further develop a richer understanding of corporate diplomacy.
机译：企业外交是管理文献中的一个新兴概念。它描述了国际舞台上的公司行为，尤其是在具有挑战性的政治和社会环境中。管理学者和从业人员文献着重于与公司外交相关的沟通过程和工具性收益，探讨并解释了经理如何与利益相关者进行谈判以实现公司的利润导向目标。通过将其视为涵盖政治企业社会责任，国际关系，外交和和平研究领域的奖学金的总体概念，我们丰富了对公司外交的当前理解。我们还建议，公司外交应包括跨国公司在解决影响其经营所在的欠发达和可能发生冲突的东道国的社会问题和治理差距方面发挥的政治作用。在这种方法的基础上，公司外交概念的前提是，跨国公司在全球治理方面具有扩大的作用和责任，并且公司外交的实践可以在解决社会或政治冲突中发挥作用，从而带来更广泛的社会利益超出公司利润。为了说明我们的公司外交概念，我们集中讨论了有关通过商业实现和平的文献中所涉及的治理空白，并讨论了公司通过缔造和平或建设和平来实施公司外交以在容易发生冲突的地区实现私人和公共目标的实例。我们以公司外交的实际含义以及为进一步发展对公司外交的更深入了解的研究建议作为结论。

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