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A SEMIOTIC THEORY OF INSTITUTIONALIZATION

机译:制度化的形似理论

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摘要

In management theory scholars emphasize that what actors do is often not what they say, but they tend to assume that what actors do is what they mean or that what they mean is what they say. These assumptions are problematic when studying the institutionalization process, where doing, saying, and meaning move from the micro level to the macro level. I argue that the three are distinct correlates of social reality corresponding to the semiotic triangle composed of referent, signifier, and signified, which is key to understanding institutionalization. I combine the semiotic triangle and the chain of signification to conceptualize the process of institutionalization as the coevolution of the three correlates of the sign. Specifically, I identify two kinds of institutionalization: denotational and connotational. Whereas denotational institutionalization entails the coupling of the referent, signifier, and signified, connotational institutionalization involves decoupling among the three. Furthermore, decoupling occurs not only between doing and saying, as shown in existing management studies, but also between doing and meaning, as well as between meaning and saying. Based on this conceptualization, both kinds of institutionalization processes increase the taken-for-grantedness of the sign, but what is taken for granted differs drastically, which explains the heterogeneity in the institutionalization process.
机译:在管理理论中,学者们强调,行动者所做的往往不是他们所说的,而是倾向于假设行动者所做的就是他们的意思,或者他们的意思就是他们说的话。当研究制度化过程时,这些假设是有问题的,其中,行为,说和含义从微观层面转移到了宏观层面。我认为,这三个是与社会现实的不同关联,对应于由指称,指称和表示所组成的符号三角形,这是理解制度化的关键。我将符号三角形和符号链相结合,以概念化制度化的过程,因为符号的三个相关性共同演化。具体来说,我确定了两种制度化:名词化和内涵化。指称的制度化意味着指称,指称和指称的耦合,而内涵的制度化则涉及三者之间的脱钩。此外,去耦不仅发生在现有管理研究中所说的做与说之间,而且发生在做与意义之间,以及发生在意义与说之间。基于这种概念化,两种制度化过程都增加了符号的理所当然,但理所当然的情况却大不相同,这说明了制度化过程中的异质性。

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  • 来源
    《The Academy of Management Review》 |2017年第3期|520-547|共28页
  • 作者

    Li Yuan;

  • 作者单位

    St Marys Coll Calif, Management, Sch Econ & Business Adm, Moraga, CA 94575 USA;

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  • 原文格式 PDF
  • 正文语种 eng
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