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首页> 外文期刊>The Academy of Management Review >CREATION OPPORTUNITIES: ENTREPRENEURIAL CURIOSITY, GENERATIVE COGNITION, AND KNIGHTIAN UNCERTAINTY
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CREATION OPPORTUNITIES: ENTREPRENEURIAL CURIOSITY, GENERATIVE COGNITION, AND KNIGHTIAN UNCERTAINTY

机译：创造机会：企业家好奇，生成认知和骑士不确定性

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Creation theory suggests that opportunity formation is endogenous to the actions of entrepreneurs. However, this characterization of the opportunity formation process suggests at least two important questions that have yet to be fully addressed in the literature-one pertaining to early on in the opportunity formation process, and one to later in this process. The present paper proposes to address these two questions-in particular, through the integration of the theories of cognition with the creation theory of opportunities. The first question is as follows: "Given that individuals have no rational, profit-maximizing reason to begin the process of forming an opportunity under conditions of Knightian uncertainty, why do they do so?" The present paper suggests that entrepreneurial curiosity sparks the creation of opportunities. The second question is this: "In later stages of the opportunity formation, how do individuals create the many possible ways to exploit this opportunity?" Here, this papers posits that creating entrepreneurial opportunities under Knightian uncertainty includes the cognitive generative processes of entrepreneurs. These theoretical arguments, which extend the creation theory of opportunities, also have implications for the valuation and governance of creation opportunities.
机译：创造理论表明，机会形成是内源于企业家的行为。然而，这一表征机会形成过程表明至少有两个重要的问题，该问题尚未在机会形成过程中与早期有关的文献中完全讨论，以及在此过程中的一到以后。本文提出解决这两个问题 - 特别是通过与机会创作理论的认知理论一体化来解决这两个问题。第一个问题如下：“鉴于个人没有理性，利润最大化的理由，开始在骑士不确定性条件下形成一个机会的过程，为什么他们这样做？”本文表明，企业家好奇心引发了机会的创造。第二个问题是：“在机会形成的后期阶段，个人如何创造利用这个机会的许多可能的方式？”在这里，这篇论文假设在骑士不确定性下创造创业机会包括企业家的认知生成过程。这些延长了机会创作理论的理论论点，对创造机会的估值和治理也有影响。

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