Accounting firms everywhere are going to great lengths to retain staff these days, but the very best workplaces in the profession are going a step beyond retention. Instead, they're aiming for engagement. Of the two, retention is the weaker force, because it relies on the practical - on benefits and compensation, on management attention and opportunities for advancement, on rewards and recognition. While these lay a critical foundation, they're ultimately replicable; other firms can match them, and draw an employee away.
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