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Finding your fan base Referrals

机译:找到您的粉丝基准推荐

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摘要

Growing a professional services business isn't easy. But if a firm does just a few simple things well, clients will become your raving fans and their introductions to you can increase dramatically. Let's face it: Few CPAs have good business development skills. Most CPAs think that going to lunch with a client or an attorney is business development. While these activities may ultimately lead to business development, many times these social meetings are a poor excuse to get out of the office and hope that something good comes out of it. The simplest start to encourage client referrals is to ask for them. Most advisors and CPAs are quite shy when it comes to asking, and I completely understand that. No one wants to sound needy or like a beggar. But as a business owner, everyone also knows that if you are not growing, you are dying. In times like this, I think of the movie "Ghostbusters." Let's just say that the line used by actor Rick Moranis portraying a nerdy CPA isn't going to do it. His line was, "Who does your taxes?
机译:不断增长专业服务业务并不容易。但是,如果一家公司只是一个简单的事情,客户将成为您的狂欢的粉丝,他们的介绍可以急剧增加。让我们面对:很少有CPA有良好的业务发展技能。大多数注册会计师认为与客户或律师一起享用午餐是业务发展。虽然这些活动最终可能导致业务发展,但许多次社交会议是一个借口,借口脱离办公室,并希望能够出现一些好事。最简单的开始鼓励客户推荐是要求他们。大多数顾问和CPA如何在询问时都很害羞,我完全明白这一点。没有人想听起来有需要或像乞丐一样。但作为企业主人,每个人都知道,如果你没有成长,你就会死。在这样的时候,我想到了电影“幽灵熊。”让我们说,演员Rick Moranis使用的线路描绘了一个书呆子CPA并不是这样做。他的线是“你的税收?

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  • 来源
    《Accounting today》 |2021年第5期|19-20|共2页
  • 作者

    John P. Napolitano;

  • 作者单位

    U.S. Wealth Management in Braintree Mass;

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  • 原文格式 PDF
  • 正文语种 eng
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