How would you define your personal brand? What is a personal brand? These questions challenged participants at the inaugural American Institute of CPAs' EDGE (Evolve, Distinguish, Grow, Emerge) Conference for the next generation of CPAs last month in New Orleans. Brian Kush, president of coaching and professional development services firm Moxie Partners, who led the topic-specific session, stressed authenticity. An audience member agreed, confiding that one way a colleague judges potential clients is by monitoring how they treat wait staff in a restaurant.
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