That's what maximizing wallet share is all about. "Wallet share" refers to your share of a client's total spend on all of the services you offer. It reflects your ability to penetrate more deeply into and win more business from existing clients. And it's an area that deserves much more attention - and resources -than most accounting firms give it.rnWhy, then, do we hear daily from firms whose wallet shares are less than 50 percent? Why do firms tell us so frequently that less than 10 percent of their clients buy multiple services from them - even when they know their clients like and trust them and would prefer to do business with them? There are many possible reasons.
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