Marketing Guru Michelle Golden, president of Golden Marketing in St. Louis, named three trends that she's observed from working with CPA firms.rn1. Internal focus. "I'm seeing firms - from massive, big firms to little, tiny, solo firms - turn their marketing efforts inward," Golden said. Many firms have created a successful external marketing strategy and are now focused on improving internal culture. "It's retention and positioning your firm for more solid recruiting. I'm seeing a lot of firms pairing marketing tightly with human resources. The big purpose in that is internal messaging and communications, strengthening the team, and helping people feel more bonded to their place of work."
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