When someone meets you for the first time, here's the scoop, good or bad: 1. In one-quarter of one second, a person makes up his or her mind about you. 2. In the first five seconds, a person's first impression of you flips back and forth 11 times. 3. Your first impression is more important than your next five combined. The message? Your fate could be sealed even before you utter a single word. The reality is you are the product, like it or not. No one has ever stated it better than Napoleon Hill: "People buy your personality and ideas long before they buy your products and services." The same sentiment was echoed by Harry Beckwith in his best-selling book, What Clients Love. Beckwith reports that even though the statistics overwhelmingly show that most people buy the person first, company second, products/services third, and price last, the facts reveal that most of us try to sell exactly the opposite; we sell price first, products/services second, company third, and ourselves last.
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