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Marketing Masters: Heard Above the Crowd

机译：市场营销大师：在人群中闻所未闻

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Technology resellers and accounting professionals often confuse marketing with sales. Sales gets someone to buy a product or service. Marketing develops the leads needed to get to the sale. Confusing the two—or forgetting to market altogether—is no longer an option for those who want to succeed, says Chris Ashby, chief operating officer of Pro-Active Solutions. "The market is always changing and resellers must realize marketing is no longer just an option, but a must," adds Ashby, whose firm has offices in Ohio, Michigan, and Illinois. Ashby and Judy Thor-nell, president of Baytek, presented two sessions at Best's recent Insights conference designed to help partners distinguish the differences. Both Pro-Active and Las Vegas-based Baytek focus on consulting and implementation of Best Software's Peachtree, Act, and MAS 90 applications.
机译：技术经销商和会计专业人员经常将营销与销售混为一谈。销售促使某人购买产品或服务。市场营销会开发出达成销售所需的线索。 Pro-Active Solutions首席运营官克里斯·阿什比（Chris Ashby）表示，将两者混为一谈或完全忘记投放市场，对于那些想要成功的人来说不再是一种选择。 “市场一直在变化，经销商必须意识到营销不再只是一种选择，而是必须的。” Ashby补充说，他的公司在俄亥俄州，密歇根州和伊利诺伊州设有办事处。 Baytek的总裁Ashby和Judy Thor-nell在Best的最近一次Insights会议上发表了两场演讲，旨在帮助合作伙伴区分差异。主动式和基于拉斯维加斯的Baytek都专注于Best Software的Peachtree，Act和MAS 90应用程序的咨询和实施。

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