A SWOT Analysis of Development Strategies for Film Tourism

Zi Tang

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A SWOT Analysis of Development Strategies for Film Tourism

机译：电影旅游发展战略的SWOT分析

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Film tourism is a kind of tourist product combining film industry with tourism industry. Film tourism has emerged as a major research field in tourism and it is widely recognized as a driver of tourism development for many tourist destinations. This study attempted to comprehensively analyze the internal strengths and weaknesses and external opportunities and threats of film tourism development by SWOT analysis, aims to help understand the development status of film tourism in Heilongjiang Province of northeast China. The results open a window through which major stakeholders involved can perceive the internal and external conditions of film tourism development in Heilongjiang Province. Nine critical strategies, which are presented according to the combinations of SWOT matrix analysis, could be useful for Heilongjiang Province to promote its future development of film tourism at the strategic level.

机译：电影旅游是电影业与旅游业相结合的一种旅游产品。电影旅游已成为旅游领域的一个主要研究领域，被广泛认为是许多旅游目的地旅游发展的驱动力。本研究试图通过SWOT分析法全面分析影视旅游业发展的内在优势与劣势，外部机遇与威胁，旨在帮助了解中国东北黑龙江省影视旅游业的发展状况。结果为参与的主要利益相关者了解黑龙江省电影旅游发展的内部和外部条件打开了一个窗口。结合SWOT矩阵分析提出的9个关键战略可能对黑龙江省在战略层面促进电影旅游业的未来发展很有用。

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来源
《Advance journal of food science and technology》 |2014年第2期|198-205|共8页
作者
Zi Tang;
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作者单位

School of Tourism and Cuisine, Harbin University of Commerce, Harbin 150076, P.R. China,School of Environment, Beijing Normal University, Beijing, 100875, P.R. China;

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原文格式 PDF
正文语种 eng
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关键词
Film tourism; strategies; SWOT analysis;

机译：电影旅游;策略;SWOT分析;

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A SWOT Analysis of Development Strategies for Film Tourism

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