A STRATEGY TO SUCCEED

Sandy H. Magnus

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A STRATEGY TO SUCCEED

机译：成功的策略

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For the past few months Klaus Dannenberg, Mike Griffin, and I have been highlighting the fact that change is in the air and that the Institute is undergoing a significant transformation. This month I'd like to go into a bit more detail about the strategic direction we are taking. Of course, at the heart of our strategic plan is the recognition that we need to attract and maintain the membership, build on our strengths, deliver exceptional results and value, and build our brand. Under each of these goals we have outlined several objectives that are institute-wide and that take a broad view of what AIAA should be doing, not just focusing on the various interests in disconnected ways.

机译：在过去的几个月中，克劳斯·丹嫩伯格（Klaus Dannenberg），迈克·格里芬（Mike Griffin）和我一直在强调这样一个事实，即变化不断，而且研究所正在经历重大变革。本月，我想进一步详细介绍我们正在采取的战略方向。当然，我们战略计划的核心是认识到，我们需要吸引和保持会员身份，利用我们的优势，提供卓越的成果和价值，并建立我们的品牌。在这些目标的每一个下，我们概述了整个机构范围内的几个目标，这些目标广泛地了解了AIAA应该做什么，而不仅仅是以相互联系的方式关注各种利益。

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《Aerospace America》 |2013年第6期|B5|共1页
作者
Sandy H. Magnus;
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收录信息美国《科学引文索引》(SCI);美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
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A STRATEGY TO SUCCEED

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