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Industry application of behavioral science

机译：行为科学的行业应用

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One of the more significant errors in the history of science occurred during the “marginal revolution” in economics near the end of the nineteenth century. Rather than explicitly recognize in basic theory that the happiness we seek to maximize in life originates within oneself, the early theorists formulated their equations as though human satisfaction resided in external things-as in so much utility (economist's term for satisfaction) per pound of sugar. Over the past 125 years, economists have developed mainstream mathematical economics on this incorrect basis resulting in the ill-founded neoclassical Equilibrium Theory. Because of this error economic theory is fundamentally timeless. The present theory, in its canonical form, corrects the early marginalist's error by identifying utility (time-integrated pleasure) exclusively with the stream-of-consciousness attending (expected) mental and physical activity. Time is now explicit in basic theory, thereby allowing, for the first time, the substantive computer-modeling of time-dependent, small- and large-scale economic systems. Furthermore, this new approach is methodologically compatible with mainstream sociology and institutional economics, allowing increased interdisciplinary cooperation that may influence policy and thereby affect industry and markets. And safety engineering stands to benefit from the accommodation of neuropsychology in understanding human error in the supervision and control of technology
机译：科学史上最重大的错误之一发生在十九世纪末期的经济学“边际革命”期间。早期的理论家并没有在基本理论中明确承认我们寻求在生活中获得最大幸福的原因是自身内在的，而是将方程式仿佛人类的满意度存在于外在事物中一样-每磅糖有如此多的效用（经济学家的满意度）。 。在过去的125年中，经济学家在这种不正确的基础上发展了主流数学经济学，从而导致了毫无根据的新古典均衡理论。由于这个错误，经济理论从根本上是永恒的。本理论以规范的形式，通过仅通过参与（预期的）精神和身体活动的意识流来识别效用（时间整合的快乐），从而纠正了早期边际主义者的错误。现在，时间在基本理论中是明确的，从而首次允许对时间相关的小型和大型经济系统进行实质性的计算机建模。此外，这种新方法在方法论上与主流社会学和制度经济学兼容，从而允许加强跨学科合作，这可能会影响政策，从而影响行业和市场。安全工程将从神经心理学的适应中受益，以了解技术监督和控制中的人为错误。

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