Opportunities for small and medium enterprises in the innovation and marketing of organic food: investigating consumers' purchase behaviour of organic food products in Victoria, Australia

著录项

• 来源
  《AI & society》 |2014年第3期|311-322|共12页
• 作者

  Antonio Lobo; Bruno Mascitelli; Jue Chen;

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• 作者单位

  Faculty of Business and Enterprise, Swinburne University of Technology, Melbourne, Australia;

  Faculty of Business and Enterprise, Swinburne University of Technology, Melbourne, Australia;

  Faculty of Business and Enterprise, Swinburne University of Technology, Melbourne, Australia;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  Organic food; Buyer behaviour; Segmentation; Marketing strategies; Small and medium enterprises;

  机译：有机食品;买方行为;分割;市场营销策略;中小型企业;