Uber has become a buzzword in our society. It makes sense why. The company completely reinvented the taxi cab system and is now worth more than $20 billion. It was only a matter of time before someone attempted to Uberize (is that a word?) the HVACR industry. Two industry veterans in Sarasota, Florida, are attempting to do just that. Their business model has homeowners buying HVAC products online from their website, www.pricefixer.com. Controversy arises because consumers have the option to purchase direct online and install the equipment themselves if they so choose. Though a consumer is highly encouraged to seek "professional installation" for an approximate charge of $1,300, it's not required. Anyone with a credit card can push the final button and expect free delivery to one's doorstep.
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