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Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising

机译:在线广告的未来站点渠道中基于现货和期货市场的价格确定和库存分配

摘要

The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.
机译:所要求保护的主题提供了一种有助于建立在线广告的真实市场价值的系统和/或方法。接口组件可以接收与现货市场或未来市场中的至少一个有关的数据。动态定价组件可以基于现货市场和未来市场为广告单元动态建立广告价格,该广告价格反映了根据现货市场和未来市场的广告单元的市场价值。

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