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Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising
Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising
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机译:在线广告的未来站点渠道中基于现货和期货市场的价格确定和库存分配
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摘要
The claimed subject matter provides a system and/or a method that facilitates establishing a true market value for an online advertisement. An interface component can receive data related to at least one of a spot market or a future market. A dynamic pricing component can dynamically establish an ad price for an ad unit based on the spot market and the future market, the ad price reflects a market value of the ad unit in accordance with the spot market and the future market.
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