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AirAsia Again Looks to Japan

机译:亚航再次将目光投向日本

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Malaysian low-cost carrier AirAsia is to re-enter the Japanese market with a re-launched AirAsia Japan. Flight operations are due to start in 2015 with a fleet of five Airbus A320s conducting domestic and international flights. The airline will be a joint venture between AirAsia and a number of other shareholders, including Japan's largest online retailer Rakuten (18%), Octave Japan Infrastructure Fund (19%), Noevir Holdings (9%) and sports firm Alpen (5%). The earlier AirAsia Japan, a joint venture between AirAsia and All Nippon Airways (ANA), was launched in 2012 (see Japan Budget Carriers Launched, September 2012, p30) but operated for just a year. That partnership was dissolved last October, with ANA buying out AirAsia's 33% stake and going on to operate it as wholly-owned subsidiary branded Vanilla (see Partners End AirAsia Japan Joint Venture, August 2013, p30). At the time AirAsia said, a "difference of opinion in management, most critically on the points of how to operate a low-cost business", played a role in the joint venture ending. Much more of the strategic and operational decision-making in the 'new' AirAsia Japan will be left to AirAsia, as the carrier is the majority stakeholder and its partners are non-aviation companies. Rakuten, controlled by Japan's fourth-richest man, Hiroshi Mikitani, wants to use the partnership to boost its online travel site, which is one of the most popular in the country. The revitalised AirAsia Japan will join a number of other low-cost airlines operating in the country, including Vanilla, Peach and Air Do, which are controlled by or affiliated to the major network carriers ANA and Japan Airlines.
机译:马来西亚廉价航空公司亚航将通过重新推出的亚航日本重新进入日本市场。该航班将于2015年开始运营,由五架空客A320组成的机队进行国内和国际航班。该航空公司将是亚航与许多其他股东之间的合资企业,其中包括日本最大的在线零售商乐天(18%),八度日本基础设施基金(19%),诺维尔(9%)和体育公司阿尔彭(5%) 。较早的亚航日本(AirAsia Japan)是亚航与全日空航空公司(ANA)的合资企业,于2012年成立(请参阅2012年9月发布的《日本廉价航空公司》,第30页),但运营仅一年。该合作关系于去年10月解散,全日空收购了亚航33%的股份,并以全资子公司Vanilla的身份继续经营(请参阅Partners End亚航日本合资企业,2013年8月,第30页)。亚航当时表示,“管理层的分歧,最关键的是如何经营低成本业务”,对合资公司的终止起到了作用。 “新”亚航日本的更多战略和运营决策将留给亚航,因为该航空公司是多数股东,其合作伙伴是非航空公司。乐天由日本第四大富翁三谷广史(Hiroshi Mikitani)控制,它希望利用这一伙伴关系来扩大其在线旅游网站,该网站是日本最受欢迎的网站之一。复兴后的亚航日本将加入在该国运营的其他许多低成本航空公司,包括Vanilla,Peach和Air Do,这些航空公司均由主要网络运营商ANA和Japan Airlines控制或附属于该航空公司。

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