Great  Competitor

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Great Competitor

机译：伟大的竞争对手

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In Chicago's O'Hare International Airport, Sir Richard Branson dances out on the tarmac in the guise of prize-fighter 'Bruiser Branson', throwing left jabs and informing travellers in the 'city of the big shoulders' that his punchy start-up airline, Virgin America, has arrived to fight for their business. Branson brings his trademark theatricality into play whenever Virgin America launches a new route - typically, four or five times a year. After nearly five years in operation, Virgin America - based in Burlingame, California, south of San Francisco - serves 18 cities, 15 in the USA and three in Mexico. Every market is crucial for the small, stylish low-cost carrier, which licenses the Virgin brand. Branson's Virgin Group owns 49% of the stock and has a 25% voting stake; the controlling balance is held by US investors, among them former American Airlines' President and Chief Executive Officer Donald Carty.

机译：在芝加哥奥黑尔国际机场，理查德·布兰森爵士以奖杯大战“布鲁塞·布兰森”为幌子在停机坪上跳着舞，扔下刺戳并告知“大肩膀城市”中的旅行者他那家有实力的新兴航空公司，维珍美国航空（Virgin America）来为自己的生意而战。每当维珍美国航空开通一条新路线时，布兰森都会发挥他的商标戏剧效果-通常每年进行四到五次。在运营了将近五年之后，维珍美国航空公司（Virgin America）坐落在旧金山南部的加利福尼亚州伯林格姆（Burlingame），为18个城市，美国15个城市和墨西哥3个城市提供服务。对于小型，时尚的低成本运营商而言，每个市场都至关重要。布兰森的维珍集团拥有49％的股份，并拥有25％的投票权。控股余额由美国投资者持有，其中包括美国前航空公司总裁兼首席执行官唐纳德·卡蒂。

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《Air International》 |2012年第5期|p.56-61|共6页
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